Booking in the Carolinas

I want to see our student reading because they are soooo excited about a new book. I believe that we can entice our students to read using all these wonderful Web 2.0 tools and look forward to watching them grow and share their reading experiences. We'll be using blogs, podcasts, book discussions both online and live group, Photostories, scrapbooking, plays, news broadcasts. I'm sure there are many other ideas that will "grab" students and have them drooling for a specific book.

Do any of you guys do Lunch Bunch Book Clubs? How do you organize them, how often do you meet, what do you read? I'm looking for some new ideas for this year's groups. I'll be working with 4th, 5th and 6th graders.